As well as the expert assistance from Shared Earth’s dedicated team of Fair Trade designers, Shared Earth’s head office will be providing specific and professional training to ensure that its new franchisees continue the success of the seven existing shops.

Shared Earth has employed the assistance of a specialist and ethical franchise marketing house to ensure that the individual needs of the franchisee and its geographical area are met. Each new franchisee will be offered specific marketing training and support through a detailed start up plan which takes the franchisee through the weeks prior to the launch of their shop and post-launch marketing and promotional activities. An ongoing and continual plan will also be set to monitor progress and track return on investment.

While this ensures that every Shared Earth franchise has the best possible chance of success, it will also allow its new owner to understand much more about marketing and making their business profitable for themselves as well as the artisans producing the products.

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