Making the Fair Trade promise go further with franchising
There are still millions of children around the world who work long hours in sweatshops and millions of people working in unsafe, unhygienic conditions to earn a wage which is insufficient to feed their families.
Fair Trade ensures that producers are paid reasonable prices for their work, child labour is avoided, working conditions are decent and sustainable materials are used wherever possible. Fair Trade tries to help those at the bottom of society, those who are the least well off, and to support communities, not just individuals.
The Shared Earth franchise package is being offered to those people who are interested in owning an ethical business which will assist in the continuing development of Fair Trade and a promise of a fairer wage to those with the skills to produce products that UK consumers really want to buy. This has nothing to do with price. It’s simply that people like to feel they’re making the world a better place to live in.
Jeremy explains “Fair Trade is here to stay. People have begun to realise that enormous poverty in a world of plenty is not right - that we shouldn’t be buying goods that have been made by people who earn less than $1 a day, who are struggling to put food on the table, who can’t afford to send their children to school.”



